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William769

(59,147 posts) Mon Mar 10, 2014, 09:54 PM Mar 2014

Honey Maid ‘This is Wholesome’ campaign features same-sex parents [View all]

The company behind Honey Maid graham crackers on Monday unveiled a diversity-rich advertising campaign prominently featuring same-sex parents among its collection of real American families.

With the new campaign, “Honey Maid recognizes that while the makeup and the day-to-day lives of families have evolved, the wholesome family connections remain the same,” according to a statement by parent company Mondelez International.

Among the real-life stories featured in the 30-second ad, part of Honey Maid’s “This is Wholesome” campaign, is Jason and Tim, who are raising their two sons in a same-sex household. Also featured is an interracial couple and their three children, and a single dad.

“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” said Gary Osifchin, Sr. Marketing Director of Mondelez International.

http://www.lgbtqnation.com/2014/03/honey-maid-this-is-wholesome-campaign-features-same-sex-parents/

40 replies

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Highlight:

Honey Maid ‘This is Wholesome’ campaign features same-sex parents [View all] William769 Mar 2014 OP

More and more, rational people are allowing normal relationships to be shown... Ohio Joe Mar 2014 #1

Ok, you confused me. William769 Mar 2014 #2

He means gay people are regular people. At least, that's how I read it. nt msanthrope Mar 2014 #3

Thanks. William769 Mar 2014 #4

Do like I did.... Spitfire of ATJ Mar 2014 #24

I don't have weeds. William769 Mar 2014 #26

Sorry William... I'm wicked high and maybe not wording things the best :) Ohio Joe Mar 2014 #12

No problem. William769 Mar 2014 #13

because they're all regular people, despite the republican's bigotry... dionysus Mar 2014 #18

Sweet spinbaby Mar 2014 #5

What a sweet story. William769 Mar 2014 #7

K&R Sissyk Mar 2014 #6

I want more smores! William769 Mar 2014 #9

We had some this weekend Sissyk Mar 2014 #10

Well then they have to be good! William769 Mar 2014 #14

cinnamon grahams and honey butter or pumpkin cream cheese spread. niyad Mar 2014 #21

Yummy! Sissyk Mar 2014 #27

And why not? herding cats Mar 2014 #8

I love graham crackers... one_voice Mar 2014 #11

Good enough for me! William769 Mar 2014 #15

nice Skittles Mar 2014 #16

Maybe we can get the Reich Wing to boycott enough products that they starve to death Bernardo de La Paz Mar 2014 #17

now THERE is a wonderful thought!! niyad Mar 2014 #23

and Chick fil a.. unwholesome as ever. mountain grammy Mar 2014 #31

... William769 Mar 2014 #32

I saw this today for the first time! It's an awesome commercial. nt Sarah Ibarruri Mar 2014 #19

note to self: purchase honey maid grahams tomorrow!! GOOD for them! niyad Mar 2014 #20

the documentary on jason and tim is wonderful. niyad Mar 2014 #22

Yes it is. William769 Mar 2014 #25

First time gay marriage came up I thought, 'great, more love in the world, what a good idea.' toby jo Mar 2014 #28

My grandson loves... awoke_in_2003 Mar 2014 #29

Good. William769 Mar 2014 #35

WOW! HONEY MAID! THANK YOU! Cha Mar 2014 #30

Thanks Cha. William769 Mar 2014 #33

You're Welcome, William~Thank you~ Cha Mar 2014 #34

Now I'm going to have to find an excuse Le Taz Hot Mar 2014 #36

Honey Maid # thisiswholesome~ sheshe2 Mar 2014 #37

In public education... AnneD Mar 2014 #38

Darn it wryter2000 Mar 2014 #39

I have always loved their products. Had them for my children and would have them for my efhmc Mar 2014 #40