Rush to SiriusXM a solution, say some [View all]

[Julian Englis]

From RBR.com

Should Rush move to Sirius XM or online? It’s certainly been a solution for Howard Stern and others. With advertisers bailing on El Rushbo, reports have been circulating that he may end up doing just that.

Not long after nearly 100 national advertisers and dozens more have dropped Limbaugh, post-Sandra Fluke, Limbaugh syndicator Premiere Radio Networks suspended the requirement to “run barter spots for two weeks, March 12th and March 19th, for our News/Talk affiliates only,” according to an internal memo from Premiere. The suspension includes Limbaugh’s and other talk shows.”

It was a nice relief valve for the advertisers who were literally under attack. But was it enough? Probably not. The idea that the controversy could actually become “the end of talk radio” is a comment from Rush himself. This is affecting advertising on other controversial talkers as well as even network news.

A new campaign — with the Twitter hash tag #BulliedbyRush — spearheaded by Jane Fonda, Robin Morgan and Gloria Steinem, founders of the “Women’s Media Center” wants him off the air entirely. In an op-ed the three call on the FCC to take action saying that it’s time to “take back our broadcast resources” and get what they call “toxic, hate inciting speech” off the public airwaves.

More at http://rbr.com/rush-to-siriusxm-a-solution-say-some/