I Got A Bus Earlier, And A Woman Was Being Tortured..GRAPHIC PICS....dial up warning..EDITED info [View all]

[one_voice]

Last edited Thu Mar 13, 2014, 07:43 PM - Edit history (4)

More at the link: http://www.upworthy.com/i-got-a-bus-earlier-and-a-woman-was-being-tortured-right-next-to-me-2?c=ufb3


edited to add more information:

The campaign, created by Zurich-based advertising agency Walker, consisted of 200 individual posters, each meticulously matched to its specific surroundings, showing actual scenes of human rights abuse from around the world.

Creating an advertising campaign for a sensitive subject is never easy. After all, no one wants to dramatise a drama, as Pius Walker, the man responsible for the campaign’s art direction, copywriting and overall creative direction, points out.

"Advertising for touchy subjects doesn’t profit from exaggeration. What was needed here was the simplest truth being told in the simplest way. Something no one can argue with is harder to ignore."

Renowned for its straight-talking, hard-hitting campaigns, Amnesty International is a worldwide network of people who campaign for internationally recognised human rights for all.

In this case, the campaign, titled ‘It’s Not Happening Here But It’s Happening Now’, was directed at the people of Switzerland and aimed not only to make them aware of the issue of human rights abuse but also to stimulate discussion on the subject.

*snip*

The posters were created using images taken by reporters who had actually witnessed the scenes and, as a result, were are able to record the abuse as it happened. These were then juxtaposed with local background images.

*snip*

http://www.dandad.org/learning/case-studies/amnesty-international-it-s-not-happening-here-but-it-s-happening-now



many more images: https://www.google.com/search?q=amnesty+international+it%27s+not+happening+here+campaign&tbm=isch&tbo=u&source=univ&sa=X&ei=nRsiU9b6K8670AGx9oCICw&ved=0CC4QsAQ&biw=1600&bih=796

subject line edited to add 'graphic pics'.