Ford Just Absolutely Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time [View all]

[cali]

Ford is giving Americans a choice: Either you can be a self-absorbed Cadillac owner who spends his entire life working so he can buy expensive things, or a civic-minded Ford owner who pours her heart and soul into a project aimed at making the world a better place.

That's the message in a new Ford commercial skewering Cadillac for a controversial recent ad that ruffled feathers by presenting what some felt was a misguided perspective on the American work ethic.

The Cadillac ad starred actor Neil McDonough as a rich guy looking out at his pool and pondering why he and other Americans work so hard when people in other countries take off the whole month of August.

<snip>

In order to draw a contrast, Ford mimicked the structure of Cadillac's commercial. Only it decided to use Pasho Murray, a real woman who founded Detroit Dirt, a company that turns waste into compost and sells it to people who want to create urban gardens.

Murray looks out at a landfill and wonders why Americans aren't more like other countries who buy locally grown food.

Read more: http://www.businessinsider.com/ford-destroys-cadillacs-rich-guy-ad-2014-3#ixzz2xCi9PRdu

Yes, it's all marketing but this is really quite interesting.