luxury development lures renters with communal dog - to check out like a library book [View all]

[Liberal_in_LA]

http://www.mnn.com/your-home/at-home/blogs/dc-luxury-development-to-entice-renters-with-shared-puppy?hpt=hp_bn18

That’s right — there are communal gyms, pools, spas, game rooms, grills, roof decks and the like, but Emmy may be the first communal dog. Named to coincide with the building’s brand (two M’s), Emmy has a doghouse that is a replica of the building. Residents too busy for their own dogs will be able to pick her up in the lobby, take her upstairs to their apartment or for a walk, and return her as they would a library book, a DVD or bowling shoes.
 
Holli Beckman, a vice president with 2M's owner, William C. Smith and Co., explains the logic behind the puppy-as-sales-tool tactic: “I was sitting at a cafe one day, and we saw a puppy come in and everyone just stopped in their tracks and came alive. And it just dawned on me that everyone loves doggies and babies, right?”
 
Right. So does this mean a communal baby will follow at 2M?
 
Let’s just assume not.
 
At this point, it’s unclear how the presence of a communal dog will pan out at 2M aside from making dog-loving potential residents weak at the knees — and, ideally, move them to sign a lease. Will daily "Emmy time" be tacked on as a monthly amenity charge or are her services gratis? Are overnight snuggles an option? Will some serious drama and infighting be hatched amongst residents who are all vying for Emmy’s affection during “community yappy hours?” Will communal dogs be the new granite countertops?
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Most importantly, how will Emmy herself adjust to a life of being passed around by a nonstop parade of adoring non-owners?


Update . Another article says itwon't be as bad as this article makes it sound