BAD NEWS to have a JOY DANCE over - all together now... (Limbaugh in Ruins)

[Rozlee]

51. The entire right-wing talk radio continuum is in a downward spiral though.

It's not just Limbaugh. Sponsors have been pulling away from other right-wing programs. They've all suffered collateral damage. Most of the well recognized conservative hosts will be around for awhile because they're protected by long-term contracts, but it's a matter of time. Their main demographic are senior citizens. Only 10% of their listener base is in the coveted 35 to 54 age range. They always had a dearth of female listeners and they've been hemorrhaging the ones they do have. They're recruiting practically zero new audience among the under 34 crowd. Radio stations are losing money big time on talk radio and it's a lose-lose situation for them. Military troops aren't happy with talk radio either. The June 3rd, 2006 issue of Stars and Stripes, "Future Military Radio Could Be More Pop, Less Talk," stated that talk radio wasn't a big draw for the military crowd under 34. They would prefer music programs or sports programs on AFN. It's probably the conservative big wigs at the Pentagon that force conservative talk radio on them.