General Discussion
In reply to the discussion: BAD NEWS to have a JOY DANCE over - all together now... (Limbaugh in Ruins) [View all]Spitfire of ATJ
(32,723 posts)...and all of the listeners are penniless, yogurt slurping hippie types.
Meanwhile Limbaugh was presented as wildly popular.
He wasn't really.
The way he got so many listeners was because he gave his show away for FREE when he first got started. It was presented to local station owners as three hours of air time for free with a built in audience and don't YOU want to be the station that they tune to? Local sponsors will flock to any show that's considered popular regardless of format.
Next thing you know his show wasn't free anymore but station managers were afraid to stop it because the audience turned out to be a bunch of gun happy assholes that threatened to not only show up at the station but to find out where they lived and where their kids went to school. IOW: Domestic terrorists.