Why we couldn't care less about the natural world [View all]
By George Monbiot
That didn't take long. The public interest in the state of the natural world stimulated by the winter floods receded almost as quickly as the waters did.
A YouGov poll showed that the number of respondents placing the environment among their top three issues of concern rose from 6% in mid-January to 23% in mid-February. By early April though the Intergovernmental Panel on Climate Change had just published two massive and horrifying reports the proportion had fallen back to 11%.
CarbonBrief has plotted the results on this graph:

Sustaining interest in this great but slow-burning crisis is a challenge no one seems to have mastered. Only when the crisis causes or exacerbates an acute disaster such as the floods is there a flicker of anxiety, but that quickly dies away.
Why is it so difficult to persuade people to care about our wonderful planet, the world that gave rise to us and upon which we wholly depend?
http://www.theguardian.com/environment/georgemonbiot/2014/may/09/why-we-couldnt-care-less-about-the-natural-world