General Discussion

jillan

(39,451 posts) Sun Apr 1, 2012, 11:20 PM Apr 2012

Dr Pepper 10 - wtf? "It's not for women." [View all]

I've heard their commercials several times now, and every time I get more and more disgusted.

What the hell is this?

I understand that they are trying to expand their customer base and cater to men who don't think diet soft drinks are macho - or whatever

But I cannot recall any soft drink or beer or wine or any beverage commercial that proclaimed "It's not for men".

Because I am a woman, am I not supposed to try it?

Seriously - wtf!?!

http://www.usatoday.com/money/industries/food/story/2011-10-10/dr-pepper-for-men/50717788/1

93 replies

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Highlight:

Dr Pepper 10 - wtf? "It's not for women." [View all] jillan Apr 2012 OP

My girlfriend's sister loves it mdmc Apr 2012 #1

Same thing with those miller lite "unmanly" commercials thelordofhell Apr 2012 #2

yeah, I feel that way too lovemydog Apr 2012 #3

men stay away from diet soft drinks that aren't manly enough... pepperbear Apr 2012 #4

Sexist ads are sexist. I wish aliens would abduct them all. Zalatix Apr 2012 #36

silly marketing ploy, save your call to the ACLU, please. Puzzledtraveller Apr 2012 #5

the country handmade34 Apr 2012 #6

I drink Perrier... Fawke Em Apr 2012 #10

Yes, water shipped from France is a great idea jberryhill Apr 2012 #21

Groan.... Fawke Em Apr 2012 #23

you can make your own seltzer water... Tunkamerica Apr 2012 #30

you can make your own bubbles in the bathtub too... FSogol Apr 2012 #64

OK... how? Fawke Em Apr 2012 #69

How to make mineral water? Tunkamerica Apr 2012 #92

I agree with jberryhill. 150,000%. Zalatix Apr 2012 #37

Not worth it jberryhill Apr 2012 #42

I am, but I can't be on every front at all times. Fawke Em Apr 2012 #66

Here you go, you "Fawke Em" anti-corporatist crusader.... jberryhill Apr 2012 #49

What jberryhill said! ^^^^^ magical thyme Apr 2012 #53

*crickets* *crickets* Zalatix Apr 2012 #55

Crickets because I went to bed. Fawke Em Apr 2012 #68

What is Fiji water? Fawke Em Apr 2012 #67

Water. From Fiji. jberryhill Apr 2012 #71

OK - what is the brand name? Fawke Em Apr 2012 #80

On second thought maybe it's water from under the bridge jberryhill Apr 2012 #82

OK - You're just RUDE. Fawke Em Apr 2012 #83

Just out of curiosity jberryhill Apr 2012 #85

It comes from France and I think Fawke Em Apr 2012 #86

Your user name and avatar... jberryhill Apr 2012 #87

I did the breast feeding "thing" Fawke Em Apr 2012 #89

yeah i think your user name, pic, and carte blanche attitude toward corporations Tunkamerica Apr 2012 #93

Fiji water claims they are carbon negative Mosby Apr 2012 #63

When I feel like a soda Shankapotomus Apr 2012 #32

yes - more refreshing, less calories and chemical crap Gibby Apr 2012 #73

Welcome to DU, Gibby! Shankapotomus Apr 2012 #76

Amen to that! Seriously my daughter was having pains in her stomach and the first thing the doctor jillan Apr 2012 #20

Yes because what the United States needs is a Nanny..... Mr.Turnip Apr 2012 #22

this is subject for a great debate... handmade34 Apr 2012 #46

I have no problem with more information, actually Fawke Em Apr 2012 #81

We replaced all soda with un-sweetened ice tea years ago. 1620rock Apr 2012 #7

Or you can drop an herbal teabag into seltzer over ice. Any Zinger, for instance. aquart Apr 2012 #16

We do that and we make real lemon/limeade Marrah_G Apr 2012 #48

I have drank more Diet Pepsi than anyone I know itsrobert Apr 2012 #8

hurrah... don't give in handmade34 Apr 2012 #13

Good on you. wickerwoman Apr 2012 #28

I hated these stupid commercials. They're so cheesy and annoying. chrisa Apr 2012 #9

That commercial is supposed to be sarcastic and make fun of man-centric commercials. Initech Apr 2012 #11

Wasn't Tab marketed to women? nt Lucky Luciano Apr 2012 #12

and tampons. Tunkamerica Apr 2012 #31

And Secret Deodorant onenote Apr 2012 #50

OK - you sold me. I am a woman who will NOT be buying your poison. Marie Marie Apr 2012 #14

Article in Advertising Age pokerfan Apr 2012 #15

Great way to chop your sales in half, admen! Warpy Apr 2012 #17

Marketing to the lowest common demoninator of emotional immaturity. Odin2005 Apr 2012 #18

In other words, Dr. Pepper: the official drink of the GOP! Zalatix Apr 2012 #38

Damn, does this mean I'm a Republican, then? Jamaal510 Apr 2012 #88

If Dr. Pepper was my favorite soda I would be boycotting it right now. Zalatix Apr 2012 #91

It's really insulting to men, but women are pissed... TreasonousBastard Apr 2012 #19

Win WilliamPitt Apr 2012 #27

Marketing kudzu22 Apr 2012 #24

The ad is successful. Archae Apr 2012 #25

"Secret, strong enough for a man, made for a woman" The Straight Story Apr 2012 #26

Nothing but crickets, eh? I'm surprised. Zalatix Apr 2012 #40

Really? The whole argument of the "Secret" ad is that the product is FORMULATED... PassingFair Apr 2012 #58

Exactly. jp11 Apr 2012 #77

you are doing the work of the ad company. you reacted exactly like they wanted you to. Tunkamerica Apr 2012 #29

JIllian, I noticed that too and thought it was an A.B.S.O.L.U.T.E.L.Y stupid concept! I mean, what Ecumenist Apr 2012 #33

The closest Dorian Gray Apr 2012 #34

It is obvious satire. It is making fun of men. FSogol Apr 2012 #35

ding ding ding.... belcffub Apr 2012 #39

Yup. Makes fun of men HappyMe Apr 2012 #41

Damn night owl beat me to it... PavePusher Apr 2012 #54

it's totally tongue in cheek. KG Apr 2012 #43

"Catch Phrase!" FSogol Apr 2012 #47

this must be the single most outrageous thing ever arely staircase Apr 2012 #44

Seriously? haha - just because I bring up a commercial that I find annoying - you compare jillan Apr 2012 #52

more of contrast than a comparison arely staircase Apr 2012 #57

So if someone has an opinion about something it should not be expressed jillan Apr 2012 #59

no feel free to express arely staircase Apr 2012 #61

Tampons aren't for men. Warren Stupidity Apr 2012 #45

it's called marketing datasuspect Apr 2012 #51

Secret deodorant? XanaDUer Apr 2012 #56

It's ironic, and meant to counter the Mountain Dew Macho Do the Dew ads librechik Apr 2012 #60

whoooooooosh! frylock Apr 2012 #62

This message was self-deleted by its author arely staircase Apr 2012 #65

I think it is meant to be ironic or something -- I don't know JonLP24 Apr 2012 #70

Sounds like a product that should be boycotted by women. cherokeeprogressive Apr 2012 #72

oh jeez, tons of advertising is targeted to men or women quinnox Apr 2012 #74

OMG! I haven't been this outraged since cthulu2016 Apr 2012 #75

It is HUMOR, some people are wayyyy to serious rustydog Apr 2012 #78

Maybe consider it a favor. flvegan Apr 2012 #79

And this is just as bad (British chocolate bar) Nye Bevan Apr 2012 #84

Yep. Pretty sad they have to pander that bad to males Rex Apr 2012 #90