General Discussion

pokerfan

(27,677 posts)

15. Article in Advertising Age

Mon Apr 2, 2012, 12:32 AM

Apr 2012

In theory, so-called mid-calorie sodas will appeal equally to men and women, with a sweet spot among 25- to 34-year-olds, said Bill Pecoriello, CEO of Consumer Edge Research. But he points out that Dr Pepper Ten is clearly intended to appeal to the target market staked out by Coke Zero and Pepsi Max. Both brands have found success. Pepsi Max became PepsiCo's 19th billion-dollar brand in 2009, and Coke Zero is one of Coke's most successful launches ever, consistently posting double-digit sales gains.

http://adage.com/article/news/dr-pepper-10-avoid-marketing-missteps-pepsi-coke/148983/

And to that, I only have this to say:

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Dr Pepper 10 - wtf? "It's not for women." [View all] jillan Apr 2012 OP

My girlfriend's sister loves it mdmc Apr 2012 #1

Same thing with those miller lite "unmanly" commercials thelordofhell Apr 2012 #2

yeah, I feel that way too lovemydog Apr 2012 #3

men stay away from diet soft drinks that aren't manly enough... pepperbear Apr 2012 #4

Sexist ads are sexist. I wish aliens would abduct them all. Zalatix Apr 2012 #36

silly marketing ploy, save your call to the ACLU, please. Puzzledtraveller Apr 2012 #5

the country handmade34 Apr 2012 #6

I drink Perrier... Fawke Em Apr 2012 #10

Yes, water shipped from France is a great idea jberryhill Apr 2012 #21

Groan.... Fawke Em Apr 2012 #23

you can make your own seltzer water... Tunkamerica Apr 2012 #30

you can make your own bubbles in the bathtub too... FSogol Apr 2012 #64

OK... how? Fawke Em Apr 2012 #69

How to make mineral water? Tunkamerica Apr 2012 #92

I agree with jberryhill. 150,000%. Zalatix Apr 2012 #37

Not worth it jberryhill Apr 2012 #42

I am, but I can't be on every front at all times. Fawke Em Apr 2012 #66

Here you go, you "Fawke Em" anti-corporatist crusader.... jberryhill Apr 2012 #49

What jberryhill said! ^^^^^ magical thyme Apr 2012 #53

*crickets* *crickets* Zalatix Apr 2012 #55

Crickets because I went to bed. Fawke Em Apr 2012 #68

What is Fiji water? Fawke Em Apr 2012 #67

Water. From Fiji. jberryhill Apr 2012 #71

OK - what is the brand name? Fawke Em Apr 2012 #80

On second thought maybe it's water from under the bridge jberryhill Apr 2012 #82

OK - You're just RUDE. Fawke Em Apr 2012 #83

Just out of curiosity jberryhill Apr 2012 #85

It comes from France and I think Fawke Em Apr 2012 #86

Your user name and avatar... jberryhill Apr 2012 #87

I did the breast feeding "thing" Fawke Em Apr 2012 #89

yeah i think your user name, pic, and carte blanche attitude toward corporations Tunkamerica Apr 2012 #93

Fiji water claims they are carbon negative Mosby Apr 2012 #63

When I feel like a soda Shankapotomus Apr 2012 #32

yes - more refreshing, less calories and chemical crap Gibby Apr 2012 #73

Welcome to DU, Gibby! Shankapotomus Apr 2012 #76

Amen to that! Seriously my daughter was having pains in her stomach and the first thing the doctor jillan Apr 2012 #20

Yes because what the United States needs is a Nanny..... Mr.Turnip Apr 2012 #22

this is subject for a great debate... handmade34 Apr 2012 #46

I have no problem with more information, actually Fawke Em Apr 2012 #81

We replaced all soda with un-sweetened ice tea years ago. 1620rock Apr 2012 #7

Or you can drop an herbal teabag into seltzer over ice. Any Zinger, for instance. aquart Apr 2012 #16

We do that and we make real lemon/limeade Marrah_G Apr 2012 #48

I have drank more Diet Pepsi than anyone I know itsrobert Apr 2012 #8

hurrah... don't give in handmade34 Apr 2012 #13

Good on you. wickerwoman Apr 2012 #28

I hated these stupid commercials. They're so cheesy and annoying. chrisa Apr 2012 #9

That commercial is supposed to be sarcastic and make fun of man-centric commercials. Initech Apr 2012 #11

Wasn't Tab marketed to women? nt Lucky Luciano Apr 2012 #12

and tampons. Tunkamerica Apr 2012 #31

And Secret Deodorant onenote Apr 2012 #50

OK - you sold me. I am a woman who will NOT be buying your poison. Marie Marie Apr 2012 #14

Article in Advertising Age pokerfan Apr 2012 #15

Great way to chop your sales in half, admen! Warpy Apr 2012 #17

Marketing to the lowest common demoninator of emotional immaturity. Odin2005 Apr 2012 #18

In other words, Dr. Pepper: the official drink of the GOP! Zalatix Apr 2012 #38

Damn, does this mean I'm a Republican, then? Jamaal510 Apr 2012 #88

If Dr. Pepper was my favorite soda I would be boycotting it right now. Zalatix Apr 2012 #91

It's really insulting to men, but women are pissed... TreasonousBastard Apr 2012 #19

Win WilliamPitt Apr 2012 #27

Marketing kudzu22 Apr 2012 #24

The ad is successful. Archae Apr 2012 #25

"Secret, strong enough for a man, made for a woman" The Straight Story Apr 2012 #26

Nothing but crickets, eh? I'm surprised. Zalatix Apr 2012 #40

Really? The whole argument of the "Secret" ad is that the product is FORMULATED... PassingFair Apr 2012 #58

Exactly. jp11 Apr 2012 #77

you are doing the work of the ad company. you reacted exactly like they wanted you to. Tunkamerica Apr 2012 #29

JIllian, I noticed that too and thought it was an A.B.S.O.L.U.T.E.L.Y stupid concept! I mean, what Ecumenist Apr 2012 #33

The closest Dorian Gray Apr 2012 #34

It is obvious satire. It is making fun of men. FSogol Apr 2012 #35

ding ding ding.... belcffub Apr 2012 #39

Yup. Makes fun of men HappyMe Apr 2012 #41

Damn night owl beat me to it... PavePusher Apr 2012 #54

it's totally tongue in cheek. KG Apr 2012 #43

"Catch Phrase!" FSogol Apr 2012 #47

this must be the single most outrageous thing ever arely staircase Apr 2012 #44

Seriously? haha - just because I bring up a commercial that I find annoying - you compare jillan Apr 2012 #52

more of contrast than a comparison arely staircase Apr 2012 #57

So if someone has an opinion about something it should not be expressed jillan Apr 2012 #59

no feel free to express arely staircase Apr 2012 #61

Tampons aren't for men. Warren Stupidity Apr 2012 #45

it's called marketing datasuspect Apr 2012 #51

Secret deodorant? XanaDUer Apr 2012 #56

It's ironic, and meant to counter the Mountain Dew Macho Do the Dew ads librechik Apr 2012 #60

whoooooooosh! frylock Apr 2012 #62

This message was self-deleted by its author arely staircase Apr 2012 #65

I think it is meant to be ironic or something -- I don't know JonLP24 Apr 2012 #70

Sounds like a product that should be boycotted by women. cherokeeprogressive Apr 2012 #72

oh jeez, tons of advertising is targeted to men or women quinnox Apr 2012 #74

OMG! I haven't been this outraged since cthulu2016 Apr 2012 #75

It is HUMOR, some people are wayyyy to serious rustydog Apr 2012 #78

Maybe consider it a favor. flvegan Apr 2012 #79

And this is just as bad (British chocolate bar) Nye Bevan Apr 2012 #84

Yep. Pretty sad they have to pander that bad to males Rex Apr 2012 #90