General Discussion
In reply to the discussion: Current TV used Keith Olbermann in the wrong way & they blew it. Current TV: Major Fall. [View all]SATIRical
(261 posts)Success in business is not just about getting noticed. Heck, every once in a while I hear about Sean Hannity but I don't trun him on and watch him because he SUCK BALLS (figuratively, at least).
Using Keith to get attention is counterproductive if they don't have decent programming to keep the attention. If people tune in to watch Keith, do you (or they) really think their programming is so strong that people will continue to watch even without Keith?
Sure, that is the long-term goal but their rating showed that they were not close to that point. Instead, a lot of times those who wanted to watch Keith tuned in only to find a sub. So he didn't build a consistent\, growing audience.
So he simply didn't do what he was supposed to. So bye-bye Keith.