General Discussion

gvstn

(2,805 posts)

50. The commercial didn't seem to create ELR sales.

Wed Jul 9, 2014, 12:41 PM

Jul 2014

From the OP article:

ELR sales

When Cadillac rolled out the extended range electric ELR earlier this year, it was accompanied with an ad campaign featuring an upscale, ultra-confident middle age father who talked about "creating your own luck". The ad ends with him unplugging his ELR before driving off.

GM paid big bucks to run the ad on Super Bowl Sunday.

Did the investment pay off?

This year, Cadillac has sold just 390 ELR models, which start at $75,000.

"Is the ELR a total flop?" asks Sullivan. "Yes. The only people I see driving them are GM employees."

Caldwell downplays slow ELR sales by calling it a niche model.

"The ELR is a very new idea. We have a lot of work to do with it, but this is a car that says to the consumer, 'these guys are up to something'," he said.

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Luxury auto boom leaves Cadillac behind (Boo hoo) [View all] mfcorey1 Jul 2014 OP

I keep thinking back to that obnoxious Cadillac commercial that ran during the Winter Olympics Not Me Jul 2014 #1

Yeah, if I had a Cadillac, I would have gotten rid of it over that ad. Coventina Jul 2014 #2

Not your grandpa's caddy anymore LOL snooper2 Jul 2014 #31

Still ugly. Coventina Jul 2014 #32

I am kind of with you on this... Not Me Jul 2014 #36

ITA. That commercial never made any sense to me. Coventina Jul 2014 #38

The commercial didn't seem to create ELR sales. gvstn Jul 2014 #50

Better looking than those boxes and bubbles people drive now days. Fawke Em Jul 2014 #43

I find most current cars to be ugly and boring, actually. Coventina Jul 2014 #44

commericals always influence my thinking too, that is why I'm getting Fiat Abarth :) snooper2 Jul 2014 #30

Yes. Those ads must be at least contributing to the problem kcr Jul 2014 #37

Vomitous smarm, wasn't it? DirkGently Jul 2014 #60

I'd rather see people buying American cars than German or Japanese n2doc Jul 2014 #3

They are ugly liberal N proud Jul 2014 #4

And lincolns are worse n2doc Jul 2014 #7

Are you sure Cadillac are made in America betterdemsonly Jul 2014 #17

That list doesn't appear to cover luxury cars n2doc Jul 2014 #29

I just don't understand American car companies' approach to our market. DirkGently Jul 2014 #68

Should be an OP Coventina Jul 2014 #69

"Boo hoo"? Jenoch Jul 2014 #5

No, but American corporate brands are no friends of American jobs betterdemsonly Jul 2014 #23

I don't see anything positive in cheering the decline of American industry. Atman Jul 2014 #6

Nope, just jealous because I do not own one. You are adding mfcorey1 Jul 2014 #11

I see no cheering. mfcorey1 Jul 2014 #14

I agree Populist_Prole Jul 2014 #58

People who drive luxury cars sneer at American workers. That's why. nt Romulox Jul 2014 #8

My Dad Drove Caddies and Buicks ProfessorGAC Jul 2014 #10

The average BMW/Mercedes driver wouldn't drive a Buick to save his life. It's an image thing. nt Romulox Jul 2014 #13

Buick actually has some nice cars now. Atman Jul 2014 #18

I didn't say Buicks were bad. Just that the average BMW/Mercedes owner isn't cross-shopping them. Romulox Jul 2014 #20

That Makes Room For Exceptions? ProfessorGAC Jul 2014 #21

Did you make this information sweetapogee Jul 2014 #59

Perhaps auto dealers should slap Deadhead stickers on to bolster sales Brother Buzz Jul 2014 #9

Are you still so mad about a television commercial that you cheer against union jobs? Throd Jul 2014 #12

Who is cheering? mfcorey1 Jul 2014 #15

Way to walk it back! Romulox Jul 2014 #16

No walk back. I said what I meant. Your interpretation is wrong. Peace. mfcorey1 Jul 2014 #45

"Boo hoo" usually denotes satisfaction from someone's misfortune. Throd Jul 2014 #19

Not in this case. mfcorey1 Jul 2014 #47

You are. nt Dreamer Tatum Jul 2014 #42

The content of the article is more important than what I feel. That's why I posted it. Focus on mfcorey1 Jul 2014 #46

Sorry, but when you add editorial comment to the article in your subject line Dreamer Tatum Jul 2014 #48

WHATEVER. Have it your way. I am moving on to the next post. Ridiculous mfcorey1 Jul 2014 #51

Oh, boo hoo. Dreamer Tatum Jul 2014 #52

Could it be the rampant corporate ageism responsible for eradicating their buying demographic? HughBeaumont Jul 2014 #22

I'm not surprised. CanSocDem Jul 2014 #24

Mercedes LOL, want to see what a $1000 dollar shock looks like? snooper2 Jul 2014 #25

I used to own a BMW...same thing. Atman Jul 2014 #28

I had a little BMW PasadenaTrudy Jul 2014 #41

Product cycle. bluedigger Jul 2014 #26

Except for Tesla, is there much of anything in the "luxury" category that's energy efficient? Silent3 Jul 2014 #27

Lincoln makes hybrids that sell for the same price as the standard engine model Bluenorthwest Jul 2014 #35

There are tons of hybrids IronLionZion Jul 2014 #55

I probably should have googled "luxury hybrids"... Silent3 Jul 2014 #62

Fleet sales & leases.... Historic NY Jul 2014 #33

The main reason is that they are too expensive taught_me_patience Jul 2014 #34

Ah, the usual tail-chasing. Dreamer Tatum Jul 2014 #39

Caddies are still ugly PasadenaTrudy Jul 2014 #40

Reading some of the responses brings to mind the old saying "do as I say, not as I do". Tarheel_Dem Jul 2014 #49

But I don't like that COMMERCIAL! nt Dreamer Tatum Jul 2014 #53

Question? Is that commercial still in rotation? Anywhere? Tarheel_Dem Jul 2014 #54

I wish it was. I love it. It's on YouTube though. nt Dreamer Tatum Jul 2014 #56

I wasn't crazy about that commercial either, but I'm an adult. I won't "cut off my nose to spite... Tarheel_Dem Jul 2014 #57

Not spite avoiding a dangerously defective car though, eh? DirkGently Jul 2014 #63

And sales remained steady. Imagine that. I'm not for tearing down US manufacturers, so you should Tarheel_Dem Jul 2014 #64

Wait. "Sales are good?" How does that bear on bad cars / bad management? DirkGently Jul 2014 #65

Not my job. I don't have to acknowledge shit on a random internet chatboard. Later. Tarheel_Dem Jul 2014 #66

I imagine GM management said something similar DirkGently Jul 2014 #67

Doesn't help Caddies are still so UGLY. DirkGently Jul 2014 #61

Cadillac still has an average transaction price of over $49,000 DJ13 Jul 2014 #70