Rami Rayan was a photographer working for the Palestinian Network for Journalism and Media. Twitter reports are saying that along with the journalist, two emergency paramedics, and a member of the civilian civil defense crew were also killed by Israeli artillery...at least 17 deaths at that Shuja'iyya market, many many injured.
Journalist Rami Rayan Killed in Gaza Attack
http://www.huffingtonpost.com/2014/07/30/rami-rayan-killed-dead-gaza-attack_n_5634548.html

Rami Rayan, a Palestinian photojournalist, was killed on Wednesday in an Israeli air strike on a busy market in Gaza.
The attack killed at least 16 people and wounded over 150 more. Rayan, a photographer reportedly working for a local website, was wearing a helmet and a vest marked "PRESS" vest when he was found among the dead in the Shijaiyah neighborhood of Gaza.
His death was reported by BBC's Shahdi Alkashif and others on Twitter on Wednesday, and a photographer for AFP/Getty captured images of his corpse (WARNING: GRAPHIC CONTENT AT LINK).
Israeli shelling of Shujaiyya market kills 17 despite ceasefire
http://www.maannews.net/eng/ViewDetails.aspx?ID=716994
Despite a four-hour humanitarian ceasefire that began at 3:00 p.m., Israeli forces on Wednesday afternoon shelled a market in Shujaiyya as well as number of homes across the Gaza Strip, killing at least 35.
Gaza Ministry of Health spokesman Ashraf al-Qidra said around 6 p.m. that an Israeli airstrike had hit Shujaiyya market, killing at least 17, including a journalist, and injuring 200, including many seriously.
The Red Cross confirmed the numbers, saying many of the injured would need to be amputated.
Thick black smoke billowed over the site in the war-torn Shujaiyya neighborhood as at least five ambulances raced to the scene where bodies lay strewn on the ground, an AFP correspondent said.