‘Fifty Shades’ to be Challenged by Faith-Based Romance [View all]
Freestyle Releasing, which generated strong grosses for “God’s Not Dead,” is offering up a challenge next Valentine’s Day to “Fifty Shades of Grey” with faith-based romance “Old Fashioned.”
“I wanted to tell a love story that takes the idea of Godly romance seriously,” said Rik Swartzwelder, writer-director and lead actor. “A story that, without apology, explores the possibility of a higher standard in relationships; yet, is also fully aware of just how fragile we all are and doesn’t seek to heap guilt upon those of us that have made mistakes.”
Swartzwelder plays a former frat boy and Elizabeth Ann Roberts will portray a free-spirited woman. The tagline is “Chivalry makes a comeback.”
“Opening the same weekend as ‘Fifty Shades,’ there’s definitely a David v. Goliath comparison,” Swartzwelder said. “They will have more screens, more money, more hype . . . but we’re hopeful that we are not alone in our belief that there are others out there who desire more from love–and the movies–than objectification or domination.”
http://variety.com/2014/film/news/fifty-shades-challenge-faith-based-1201270675/
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