Science isn't "sexy."
Those that present the conspiracy theories are often charismatic. They bring a lot of theater to their skillfully crafted presentations (as well as "glitz and glamor"
. The "information" presented has more in common with a "slick" sales pitch, than educational material.
"Information" is presented in easy to understand ways (without regard to fact and high regard for fiction) .... requiring no prior knowledge or understanding on the part of the receiver.
Scientific information is narrow in spectrum, often presented in a "flat" (non-entertaining manner) and requires a certain sub-set of prior knowledge.
Couple this with distrust of large corporate entities (and our own government) and a health care system where access and quality are inextricably linked to wealth (ability to pay for the services), the charlatans promoting pseudoscience/ quackery are in a prime position to influence people.
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