New Keurig designed not to work with private label pods [View all]

[Sherman A1]

http://supermarketnews.com/beverage/new-keurig-designed-not-work-private-label-pods

Kroger, Meijer, Ahold and H-E-B are among the chains that will begin merchandising the new Keurig 2.0 hot beverage brewing system this week, according to a Keurig spokesperson.

The system is different from earlier iterations of Keurig brewers in that it can brew a single cup or a four-cup carafe of coffee.

The brewing system was designed to take back some of the single-serve coffee business that was lost to private-label marketers when patents on Keurig technology expired two years ago. The machine leverages anti-counterfeit technology to ensure that it's only compatible with official K-Cups, according to a CNN blog post.

Well, this should make the morning coffee thing a bit more "interesting".