It's long but well worth the read!
snip
The outsize success of Fox News gives Ailes a free hand to shape the network in his own image. "Murdoch has almost no involvement with it at all," says Michael Wolff, who spent nine months embedded at News Corp. researching a biography of the Australian media giant. "People are afraid of Roger. Murdoch is, himself, afraid of Roger. He has amassed enormous power within the company and within the country from the success of Fox News."
Fear, in fact, is precisely what Ailes is selling: His network has relentlessly hyped phantom menaces like the planned terror mosque near Ground Zero, inspiring Florida pastor Terry Jones to torch the Koran. Privately, Murdoch is as impressed by Ailes business savvy as he is dismissive of his extremist politics. "You know Roger is crazy," Murdoch recently told a colleague, shaking his head in disbelief. "He really believes that stuff."
To watch even a day of Fox News the anger, the bombast, the virulent paranoid streak, the unending appeals to white resentment, the reporting thats held to the same standard of evidence as a late-October attack ad is to see a refraction of its founder, one of the most skilled and fearsome operatives in the history of the Republican Party. As a political consultant, Ailes repackaged Richard Nixon for television in 1968, papered over Ronald Reagans budding Alzheimers in 1984, shamelessly stoked racial fears to elect George H.W. Bush in 1988, and waged a secret campaign on behalf of Big Tobacco to derail health care reform in 1993. "He was the premier guy in the business," says former Reagan campaign manager Ed Rollins. "He was our Michelangelo."
In the fable Ailes tells about his own life, he made a clean break with his dirty political past long before 1996, when he joined forces with Murdoch to launch Fox News. "I quit politics," he has claimed, "because I hated it." But an examination of his career reveals that Ailes has used Fox News to pioneer a new form of political campaign one that enables the GOP to bypass skeptical reporters and wage an around-the-clock, partisan assault on public opinion. The network, at its core, is a giant soundstage created to mimic the look and feel of a news operation, cleverly camouflaging political propaganda as independent journalism.
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http://www.rollingstone.com/politics/news/how-roger-ailes-built-the-fox-news-fear-factory-20110525?print=true