NFL continues reach for female fans through breast cancer awareness

[unblock]

3. jumping on the overfull breast cancer p.r. bandwagon.

this stinks of cynical p.r.

mrs. unblock is a breast cancer survivor, but she's done some digging into the charity aspects of it and it's ridiculously overfunded compared to other diseases, even other types of cancer. the extra money is not going to research, that's long been saturated. the extra money is mostly going to "administrative costs", and making sure there are plenty of magazines and soft mood music in pink waiting rooms. that's not without value, but there are many other diseases desperate for funds and plenty of diseases for which no real research is being done at all.

even within the realm of female-specific cancer, they could have given to ovarian, cervical, and endometrial cancer research, just to name a few. giving to the breast cancer cause has long been a standard p.r. move to appeal to women, and it's certainly great that breast cancer research has all the funding it needs, but it's gone well past the point of making real sense in terms of a good investment that serves the interests of women.

think before you pink.