NFL continues reach for female fans through breast cancer awareness

[Wait Wut]

6. Seriously?

They have mothers, daughters, sisters, wives, girlfriends, aunts, female cousins, friends...many of these guys have been touched by breast cancer. One of the most active advocates of breast cancer awareness I know is a man. His wife had breast cancer. He's more of an activist than she is. He worries about his daughters.

Another good friend of mine (a far right nutjob, with a heart of gold) puts together a domestic violence awareness walk every year and participates in others. He's a guy.

Is it PR? All of it is. Every pink ribbon, banner, t-shirt, poster, commercial, etc. is PR. But, that doesn't mean the men and women participating aren't truly fighting for a cause. If it raises money for whatever the cause, it works. That's what matters.