GOP to women: elections are like shopping for wedding dresses [View all]

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By Steve Benen

The Republican base tends to be older, which has forced the party to get creative when reaching out to younger voters. Earlier this year, for example, the RNC unveiled a pitch to millennials featuring a young man with ill-fitting clothes, awkwardly reading cue cards on energy policy. Last year, a Koch-financed group rolled out ads featuring someone in a creepy Uncle Sam costume with a giant head eager to perform gynecological exams.

But arguably nothing is quite as jaw-dropping as the latest Republican ad campaign targeting young women, which msnbc’s Irin Carmon described as the party’s “most condescending ad yet.”

The College Republican National Committee thinks it has unlocked the key to speaking to young women about pending gubernatorial elections: Make it about pretty wedding dresses. That’s how the party is attempting to win over a demographic it has long struggled to attract.

The committee is spending $1 million on digital ads like “Say Yes to the Candidate.” Each one show a young woman eagerly browsing wedding dresses, in the mold of TLC’s “Say Yes to the Dress,” and treating each prospective dress as if it were a real-life candidate for office.

More: http://www.msnbc.com/rachel-maddow-show/gop-women-elections-are-shopping-wedding-dresses

Now this is just plain sick.