CNN Defends New Slogan [View all]
CNN Defends New Slogan
NEW YORK —The president of CNN Worldwide, Jeff Zucker, attempted on Wednesday to defuse the brewing controversy over his decision to change the network’s official slogan from “The Most Trusted Name in News” to “Holy Crap, We’re All Gonna Die.”
“This exciting new slogan is just one piece of our over-all rebranding strategy,” Zucker said. “Going forward, we want CNN to be synonymous with the threat of imminent death.”
He added that the network expected to see strong ratings growth as a result of having the words “Holy Crap, We’re All Gonna Die” on-screen twenty-four hours a day.
Part of Zucker’s new strategy was on display during Tuesday’s edition of the network’s signature program, “The Situation Room,” in which a visibly ill-at-ease Wolf Blitzer appeared dressed as The Grim Reaper.
“That’s a work in progress,” Zucker said about Blitzer’s makeover. “But once Wolf gets comfortable swinging that scythe, he’s going to be amazing.”
By Andy Borowitz
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