The Thing about Email Solicitations...

[Erich Bloodaxe BSN]

1. I've heard of them backfiring, though.

My housemate work for an organization that has annual dues, and sends out a lot of spammy emails as well. Not even asking for money ones, just 'informational', or ones telling the people about things they potentially could sign up for.

And they've actually lost members over sending out emails.

So it's still a balancing act. Yeah, you'll get that rare donation, and those do add up. But at the same time, the more you send out what people consider 'spam', the more likely you are to actually tick people off, and in some case not only not get donations, but actually turn people off voting for your candidates. Getting money now is good, getting money now but losing more money over time (or votes) is bad. Not everybody responds the same way to getting spammed.