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MineralMan

(151,495 posts)
4. Yes, I can see how overkill could be the result of a poorly-planned
Wed Oct 22, 2014, 01:59 PM
Oct 2014

and executed email program. It's certainly something to avoid. For continuing things, an opt-in plan is best. For cold emails, though, you can't do that. Just like cold sales calls, they're always a crapshoot. That's why the content has to be well-designed, brief, and to the point. It takes a lot of thought and not a little psychology to make them work..

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