The Thing about Email Solicitations...

[MineralMan]

7. I imagine that might be true if the recipient list was in the

six figures or higher. Lots of people will just send the mailings to the spam folder and other will simply ignore 99% of them. If the mailing list is truly massive, I can see how an endless barrage of mailings might produce the most revenue. It sure wouldn't work in the business community I operate in, though. Different campaigns benefit from different tactics, I suppose. I've never been involved in a really high volume email campaign, so I'm not sure what strategies work best in them.

Spam apparently works. There's certainly plenty of it out there of all kinds. I suppose the thinking is that the people who won't donate won't donate regardless of the strategy, but the ones who might donate might need a heavy bombardment. I don't think in those massive terms at all.