Why one of my people refused to vote:

[BarackTheVote]

52. But enough gloom and doom.

You seriously want to know what could appeal to Millennials? A grass-roots viral campaign that speaks directly to this tech savvy generation. A campaign that cuts ties to all the traditional methods of campaigning and encourages the active participation of its supporters. I'm talking YouTube instead of TV, and Kickstarter instead of other forms of funding. And you need a personality that Millennials can identify with, someone with humor, a disregard for traditional forms of decorum, someone who speaks frankly, isn't afraid to drop some "F" bombs, and will get in the face of their opponent and call them out on their lies and hypocrisy. People in my generation subscribe to some truly esoteric YouTube channels, over a million subs for VSauce and Crash Course... each of these videos are over ten minutes long, intensely researched, and present complex ideas in full context. They are the antithesis of the soundbite, so stop talking in soundbites for the benefit of traditional media--we know Fox and CNN are bought and paid for, so fuck 'em.

There are ways of reaching Millennials, but you have to energize them by speaking to them with voices they find appealing. That's why Obama did so well. He's full of charisma, doesn't talk down to you, doesn't treat you like you're stupid, talks like he needs YOU, personally; when campaigning, he's confrontational, uses slang, and drops jokes. He's entertaining, but intellectual. That's a winning candidate, and you need to find more people like him. Hopefully ones who are less willing to compromise to the old guard when elected, though.