General Discussion
In reply to the discussion: Supreme Court Agrees to Reconsider Citizens United [View all]onenote
(46,135 posts)While in the early days of television, news programming may not have been a major profit center, it always was a revenue source. News shows contained advertising. Indeed, the very first TV news show, Camel News Caravan was named for its sponsor, Camel Cigarettes. The Huntley-Brinkley Report was, for a time, known as the Texaco Huntley Brinkley Report.
The fact that TV news wasn't a big profit center had more to do with the fact that, in the early days of television, news programming drew small audiences. It was far from being the source of most peoples' news. The early shows were only 15 minutes long and didn't expand to 1/2 hour until the 1960s.
As the audience for tv news grew, so did its profit potential. But the idea that tv news was presented on a non-revenue basis is factually wrong. The networks would have loved to make more money on the news and when the opportunity presented it to do so, they took it.