Harvard Business School professor leading candidate for Douchebag of the Year

[NJCher]

36. I doubt it

Your argument rests on the idea that most people look at a web site and then order. Wrong. Most business comes from regular customers who know exactly what they want and don't even bother consulting the menu.

In fact, if you read the rest of the correspondence, the blame for this error can rest on the fact that the restaurant owner did not call the web design company to update the prices. This is common with small businesses who hire a company to design their site. This work is not inexpensive and calling someone to update the prices is not something that occurs to restaurant operations people. They're restaurant operations people, not marketing people.

Your projections are highly unlikely. Furthermore, they assume people just pony up, and they don't. People are pretty sharp about the restaurant tab and call the restaurant on it when they need to.



Cher