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Jesus Malverde

(10,274 posts) Thu Dec 25, 2014, 10:49 PM Dec 2014

Americans don’t want to drink soda anymore [View all]

SodaStream International Ltd. (SODA) Chief Executive Officer Daniel Birnbaum says he has an answer to the share slump that’s keeping him awake at night: sparkling water.

The company’s shares have tumbled 57 percent this year as demand for its at-home beverage maker has stalled. With a recent Gallup poll showing Americans souring on sugared drinks, Birnbaum is shifting the company’s strategy from touting SodaStream as an environmentally friendly alternative to billions of bottles of cola, to focus on another virtue, health.

“We realized that there is a major transformation going on in the beverage industry in America, and it’s that Americans don’t want to drink soda anymore,” Birnbaum said in an interview at the Tel Aviv Stock Exchange. “What they really want to drink is water. Our product is already licensed to make sparkling water.”

http://www.bloomberg.com/news/2014-12-23/sodastream-ceo-offers-h2o-to-skeptical-investors-israel-markets.html

70 replies

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Americans don’t want to drink soda anymore [View all] Jesus Malverde Dec 2014 OP

I don't drink soda, unless it's mixed with vodka or Jack. Initech Dec 2014 #1

For me it's Wild Turkey 101. If you have soda, I've got some Wild Turkey! n/t cherokeeprogressive Dec 2014 #12

Done and done! Initech Dec 2014 #19

my thoughts exactly nt strawberries Dec 2014 #31

I haven't drunk soda for years elleng Dec 2014 #2

don't? they haven't been to costco lately lol nt msongs Dec 2014 #3

We make several bottles of SodaStream a day. onehandle Dec 2014 #4

We drink a lot of Sodastream fizzy water with no flavoring. Jackpine Radical Dec 2014 #39

What's actually going on: FirstClassTicket Dec 2014 #5

I don't drink anywhere near what I used to and I never heard about doc03 Dec 2014 #8

I think a lot of people are trying to cut back on soda. FirstClassTicket Dec 2014 #11

this. pothos Dec 2014 #64

is this reflected in soda sales elsewhere because this may have more to do with Israel boycott JI7 Dec 2014 #6

U.S. Coke Sales Have Dropped So It's Selling To Nations That Don't Have An Obesity Epidemic... Yet Jesus Malverde Dec 2014 #7

I work grocery retail. Codeine Dec 2014 #48

Sodastream is boycotted by the BDS movement. Trillo Dec 2014 #9

This in interesting! nt DawgHouse Dec 2014 #58

Thanks for nothing, Corn Lobby and your HFCS nt MrScorpio Dec 2014 #10

Maybe if you had said "Americans don't want to MAKE THEIR OWN SODA before they drink it" this thread cherokeeprogressive Dec 2014 #13

see post #7...nt Jesus Malverde Dec 2014 #15

Not a soda drinker anymore madville Dec 2014 #14

The stuff is too sweet for me Retrograde Dec 2014 #23

I've always preferred water. Live and Learn Dec 2014 #16

My own casual observation is that SheilaT Dec 2014 #17

I would disagree with your observation Sherman A1 Dec 2014 #20

#4 = energy drinks and pseudo-healthy sugary fruit/veg drinks. Gidney N Cloyd Dec 2014 #22

Interesting points. SheilaT Dec 2014 #27

I come from a family of (former) heavy soda drinkers tabbycat31 Dec 2014 #33

It's really good to hear this. SheilaT Dec 2014 #37

while there are many factors in play Sherman A1 Dec 2014 #69

Maybe, but SodaStream is one target of BDS in support of the Palestinian people, delrem Dec 2014 #18

Connections between Israeli police and our own U.S. Police Trillo Dec 2014 #25

Ronald Reagan and his supporters refused to oppose South African apartheid. Bluenorthwest Dec 2014 #26

Tea or coffee for me newfie11 Dec 2014 #21

I can relate to this etherealtruth Dec 2014 #35

Lol newfie11 Dec 2014 #46

Petoskey remains beautiful etherealtruth Dec 2014 #54

Water or coffee for me tabbycat31 Dec 2014 #24

Some soda corp. just sponsored a cockfight in the walmart in mexico. Sunlei Dec 2014 #28

"Our product is already licensed to make sparkling water." trotsky Dec 2014 #29

Soda consumption down? ladyVet Dec 2014 #30

I hardly ever drink soda. bigwillq Dec 2014 #32

I stopped using Rumsfeldtame anyway. But SodaStream just doesn't save any money. Atman Dec 2014 #34

In my time I've guzzled enough soda to fill an Olympic swimming pool. Orrex Dec 2014 #36

"dropped about 25 pounds" Jesus Malverde Dec 2014 #55

Thank you, but honestly I wish that I could take more credit for it. Orrex Dec 2014 #59

My wife uses my soda stream for that. wyldwolf Dec 2014 #38

When it comes to 'sodas' or soft drinks, I average about a 12 pack... Wounded Bear Dec 2014 #40

I love carbonated water but will not knowingly buy something roody Dec 2014 #41

Soda isn't going anywhere... glennwills Dec 2014 #42

Stopped drinking when they replaced sugar with that crappy HFCS... then got hooked on hlthe2b Dec 2014 #43

I've recently switched from diet sodas to lightly sweetened tea. DisgustipatedinCA Dec 2014 #44

Coffee is more addicting than crack Reter Dec 2014 #56

People who cannot function until they have their coffee might have a medical problem. Manifestor_of_Light Dec 2014 #70

You're wrong -- welcome to DU! GreatGazoo Dec 2014 #47

I think they only reason they have any market share is daredtowork Dec 2014 #50

I only drink water, fruit juices, vegetable juice or wine. RebelOne Dec 2014 #45

Like cigarettes and grease-fried fast food daredtowork Dec 2014 #49

Amen. That's the truth. appalachiablue Dec 2014 #65

99% of what I drink Go Vols Dec 2014 #51

Yea, they've stoppd drinking sodas and now spend $$$ on bottled water! napi21 Dec 2014 #52

I drink all kinds of things including water, milk, coffee, green tea and yes even liberal_at_heart Dec 2014 #53

Anecdotally, soda drinking seems to be much less in my life WestCoastLib Dec 2014 #57

I quit drinking pop about 5 or 6 years ago. I drink well water and have saved lots of $$$$! B Calm Dec 2014 #60

I rarely drink soda poo Ramses Dec 2014 #61

Soda? AgingAmerican Dec 2014 #62

I haven't drunk soda since they went to corn syrup ages ago. cwydro Dec 2014 #63

For me soda is for occasions like going to football games or eating out. nt alp227 Dec 2014 #66

True Liberal_in_LA Dec 2014 #67

All the young kids want fancy coffee now laundry_queen Dec 2014 #68