Analyzing Budweiser's Hypocritical, Anti-Craft Beer Super Bowl Ad

[mahatmakanejeeves]

21. I wish I were manly enough to respond.

I'd say something like, "didn't Anheuser-Busch InBev take a stake in the Redhook Ale Brewery starting about twenty years ago?"

The Redhook Ale Brewery, headquartered in Seattle, Washington, is a brewer of craft beers, with operations in Woodinville, Washington and Portsmouth, New Hampshire. It was founded in Seattle in 1981, by Paul Shipman and Gordon Bowker and is owned by Craft Brew Alliance.

Beers

Redhook currently produces several styles of beer, marketed under distinct brand names. Redhook's flagship brand is Redhook ESB (5.8% ABV). Redhook also brews Long Hammer IPA (6.2% ABV), Pilsner (5.3% ABV), Copper Hook (5.8% ABV), and its seasonal offerings.

Redhook distributes its products through a network of wholesale distributors, Craft Brew Alliance Inc, and a distribution agreement with Anheuser-Busch InBev, Incorporated (which owns 32% of the stock in Craft Brew Alliance). Redhook distributed its products in 48 states, as of March 31, 2008.

I edited this sentence from my remarks:

"Doesn't that mean that the Red Hook you see on the East Coast comes from a Anheuser-Busch InBev brewery in Portsmouth, New Hampshire?"

No, it doesn't. Anheuser-Busch does not have a brewery there. That is a Redhook Ale brewery.

Brewing in New Hampshire

Anheuser-Busch does have a brewery in Merrimack, New Hampshire, but that seems to be a separate operation:

Anheuser-Busch Brewery operations

Anheuser-Busch Companies operates 12 breweries, all located in the United States:
St. Louis, Missouri (opened 1852)
Newark, New Jersey (opened 1951)
Los Angeles, California (opened 1954)
Houston, Texas (opened 1966)
Columbus, Ohio (opened 1968)
Jacksonville, Florida (opened 1969)
Merrimack, New Hampshire (opened 1970)
Williamsburg, Virginia (opened 1972)
Fairfield, California (opened 1976)
Baldwinsville, New York (opened 1983)
Fort Collins, Colorado (opened 1988)
Cartersville, Georgia (opened 1993)