Analyzing Budweiser's Hypocritical, Anti-Craft Beer Super Bowl Ad

[MohRokTah]

75. My apologies.

Pisner Urquell, though huge, still uses the same levels of crafting, still uses the same water with the unique chemistry, and are still as discerning about the hops and barley. They also still malt in house.

When it comes to craft beers, I must agree with you. You must be discerning.

Most who come to it new should completely pass over all IPAs, for example. A few years back, you'd be able to pick up a nice IPA easily. I even found a few IPAs that were nice session beers. That's not so any more. Somebody somewhere decided that all craft beers should have insane amounts of hops and be insanely big, and now there's a lot of nasty craft beers out there.

I find that I'll go through hundreds of choices before finding something I'll pick up. The recent trend of giving you a generic six pack carrier and letting you choose six beers for one set price has been nice, too. It's much easier to give up a buck 66 over one poor choice than $10.

I don't drink Budweiser because I don't like Budweiser. YMMV.