Like Walmart, only with supercomputers and drones: At Amazon.com "cheap" comes at a very hefty price [View all]

[ND-Dem]

At first blush, you might wonder why the Lowdown is digging into a company that has built a strong reputation with millions of consumers and even has a rather hip vibe going for it. After all, isn't Amazon considered a model of tech wizardry, having totally reinvented retail marketing for our smart-phone, globally-linked age? Yes. And doesn't it peddle a cornucopia of goods through a convenient "1-click" ordering system, rapidly delivering the goods right to your doorstep? Yes, yes, and yes. Also, doesn't it offer irresistibly steep discounts on the price of nearly everything it sells (which is nearly everything)? Yes, again.

However, as an old saying puts it: The higher the monkey climbs the more you see of its ugly side. Amazon certainly has climbed high in a hurry. Not yet 20 years old, it's already a household brand name and America's 10th largest retailer...

But what is the source of those "efficiencies" and the low prices that are so greatly admired by Wall Street and so gratefully accepted by customers? Are they achieved strictly by being a virtual store, selling everything through the World Wide Web, meaning that it doesn't have to build, staff, and maintain any retail outlets? Or is Amazon achieving market dominance the old-fashioned way--by squeezing the life out of its workers and suppliers, by crushing its competitors (from small shops on Main Street to big chain-store rivals) with monopolistic muscle, and by manipulating our national and state tax laws?

Voila! There's the ugly side. Thus, in both this month's issue and September's, the Lowdown will take a hard look at what Amazon is doing to whom--and where that is leading our society.

Amazon screams for scrutiny because it, more than any other single entity, has had the infinite hubris to envision a brave new, computer-driven oligarchic order for our society--then has proceeded to assemble it.

For some 30 years, corporate control has steadily (and stealthily) enveloped major elements of our society--workplaces, politics, education, media, upward mobility, etc. This encroachment has even been given a benign name: "The new normal." But it's not normal, and it's not the result of some immutable economic force, marching through history--it is the product of corporate money and power being relentlessly asserted by individuals.

No one has imagined corporate domination more expansively nor pushed it harder or further than Bezos, and his Amazon stands today as the most advanced and the most ambitious model of a future under oligarchic control, including control of markets, work, information, consumerism, media... and beyond. He doesn't merely see himself remaking commerce with his vast electronic networks, algorithms, and metrics--but rebooting America itself, including our society's concept of a job, the definition of community, and even our basic values of fairness and justice. It amounts to a breathtaking aspiration to transform our culture's democratic paradigm into a corporate imperium, led by Amazon.

Bezos, an admirer of Walmart's predatory business strategy, didn't just duplicate it--he wired it into his supercomputers, applied the Big Data techniques of the NSA to it, and routed it through the matrix of his own grandiose imagination. Walmart, the "Beast of Bentonville," is now yesterday's model of how far-reaching and destructive corporate power can be. Amazon is the new model, not just of tomorrow's corporate beast, but the day after tomorrow's...

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