teen walks into Target looking for a tie for a job interview. photo goes viral

[Demit]

95. My point is, this feel-good video is likely a marketing tactic.

Marketers look at social media and know that "going viral" is a cheap way to advertise. So is getting something featured on the evening news. So many people will associate Target with feeling good, long into the future, long after they've forgotten why. Even if they find this "shopper" (and really, who goes around recording "nice" things they see happening during their busy day then posts it?) and she fesses up to the whole scene having been a setup, it won't matter. The feel-good feeling will remain, because it feeds into what people want to be true.

Lol, you know people do this stuff for a living. They've studied it, they've researched it, they've written PhD theses on it. They know what works. Babies & puppy dogs & things that make us go "awww" have been working for a very long time.