teen walks into Target looking for a tie for a job interview. photo goes viral

[Orrex]

240. But Target has done this before. (now edited)

They've deployed Target-positive imagery in a successful bid to create viral awareness of the company. The fact that they have done this means that it's not necessary to rely on "pre-conceived notions about the "corporations."" Instead, we can rely on this particular corporation's own recent history.

Why is it important for you to insist that such a viral campaign is impossible, when Target has already made use of it?

[font color="red"]On edit: After further reading I have learned that the "Alex from Target" viral campaign isn't nearly the open-and-shut case that I understood it to be. Target denies any responsibility for that marketing ploy, and Breaker a company not affiliated with Target, appears to have been behind it in an attempt to demonstrate the potential reach of viral marketing. I maintain that my cynicism is justified, as evidence by the fact that Breaker was able to mount such a campaign with so little effort. In this age it is simply irresponsible to deny that corporations are capable of employing such tactics.[/font]