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XemaSab

(60,212 posts)
7. A PR stunt
Mon Mar 23, 2015, 07:32 PM
Mar 2015

that was far more likely to backfire than to produce positive PR for Starbucks, much less meaningful dialogue.

A genuine effort would maybe involve providing employment opportunities in underserved communities, working with underperforming schools, diversifying the board of directors and senior management, putting thoughtful quotes on the cups from variety of perspectives, and so forth...

...but this was clearly not a genuine effort.

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