Statistics Show The End is Near For Rush Limbaugh

[certainot]

69. when reagan killed the fairness doctrine they took the opportunity to

subsidize and buy up a monopoly of radio stations and exclude liberal talkers as much as possible. it was NOT a market based selective process, as the rw talking points suggest.

worst of all, the left basically ignores it while it kicks our ass

thanks for the link....

here's some excerpts from the army PSYOPS manual on the effectiveness of radio for propaganda, from republiconradio.org:

THE US ARMY WOULD CALL IT PSYOPS

Here’s what the US Army Psyops Manual says about using radio for propaganda (Psychological Operations Tactics, Techniques, and Procedures 12/2003 - available online):

Repetition is necessary for oral learning; therefore, key themes, phrases, or slogans should be repeated to ensure the TA (target audience) gets the desired message.

Talk radio is much better than TV, print, and internet for doing just that.

According to the PSYOPS manual, advantages of radio include:

Emotional Power: A skilled radio announcer can exert tremendous influence on the listener simply with pitch, resonance, inflection, or timing. and The emotional tone conveyed by the voice may influence the listener more than the logic of arguments.

Or, as Limbaugh would call it, "talent on loan from god".

Wide coverage: Radio programs can reach members of large and varied audiences simultaneously. and Since radio can reach mass TAs quickly, radio is useful for all types of PSYOPs.

Speed: Radio programs can be quickly prepared for broadcast. Speed is important when attempting to capitalize on targets of opportunity.

Perfect for spinning and distorting breaking news.

Ease of perception: Radio requires little or no effort to visualize the radio message. Illiteracy does not prevent the listener from forming his individual image as he listens.