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49. c'mon, the whole thing is a rebranding exercise
Mon Apr 13, 2015, 12:36 PM
Apr 2015

Yesterday was the soft launch of Hillary 2.0 (or whatever point oh), but these things aren't set in stone, she could change logos twelve times before the convention if the invisible hand wills it. I'm almost ready to give in and embrace this democracy-by-marketing concept, I bet some genius came up with this logo just to piss off the sorts of people who worry about these sorts of things. Aldous Huxley penned some prescient thoughts on these matters:

In regard to propaganda the early advocates of uni­versal literacy and a free press envisaged only two possibilities: the propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democra­cies -- the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions. <...>

The task of the commercial propagandist in a democ­racy is in some ways easier and in some ways more difficult than that of a political propagandist employed by an established dictator or a dictator in the making. It is easier inasmuch as almost everyone starts out with a prejudice in favor of beer, cigarettes and ice­boxes, whereas almost nobody starts out with a prej­udice in favor of tyrants. It is more difficult inasmuch as the commercial propagandist is not permitted, by the rules of his particular game, to appeal to the more savage instincts of his public. The advertiser of dairy products would dearly love to tell his readers and lis­teners that all their troubles are caused by the mach­inations of a gang of godless international marga­rine manufacturers, and that it is their patriotic duty to march out and burn the oppressors' factories. This sort of thing, however, is ruled out, and he must be content with a milder approach. But the mild approach is less exciting than the approach through verbal or physical violence. In the long run, anger and hatred are self-defeating emotions. But in the short run they pay high dividends in the form of psychological and even (since they release large quantities of adrenalin and noradrenalin) physiological satisfaction. People may start out with an initial prejudice against tyrants; but when tyrants or would-be tyrants treat them to adrenalin-releasing propaganda about the wickedness of their enemies -- particularly of enemies weak enough to be persecuted -- they are ready to fol­low him with enthusiasm. <...>

Effective rational propaganda becomes possible only when there is a clear understanding, on the part of all concerned, of the nature of symbols and of their rela­tions to the things and events symbolized. Irrational propaganda depends for its effectiveness on a general failure to understand the nature of symbols. Simple-minded people tend to equate the symbol with what it stands for, to attribute to things and events some of the qualities expressed by the words in terms of which the propagandist has chosen, for his own purposes, to talk about them. Consider a simple example. Most cos­metics are made of lanolin, which is a mixture of purified wool fat and water beaten up into an emulsion. This emulsion has many valuable properties: it penetrates the skin, it does not become rancid, it is mildly antiseptic and so forth. But the commercial prop­agandists do not speak about the genuine virtues of the emulsion. They give it some picturesquely volup­tuous name, talk ecstatically and misleadingly about feminine beauty and show pictures of gorgeous blondes nourishing their tissues with skin food.

http://www.huxley.net/bnw-revisited/#propdem

Recommendations

0 members have recommended this reply (displayed in chronological order):

The freak out of some Democrats over [View all] MannyGoldstein Apr 2015 OP
not really... TreasonousBastard Apr 2015 #1
Well, either the logo was chosen to spit in the face of Kelvin Mace Apr 2015 #2
Or this shit is so dumb people can't help but wonder why they're wasting their time arguing Renew Deal Apr 2015 #6
Cool, ignore the people it offended Kelvin Mace Apr 2015 #39
If people don't vote for her over the logo Renew Deal Apr 2015 #40
No fucking kidding. zappaman Apr 2015 #41
Ummm, I doubt people will refuse to vote for her over the logo Kelvin Mace Apr 2015 #60
So why bother to be offended by the logo? treestar Apr 2015 #87
I dont like it because I think it could have been cooler looking, but the arrow direction NoJusticeNoPeace Apr 2015 #51
I keep explaining this: Kelvin Mace Apr 2015 #58
I did an impromptu poll of the liberals in my office treestar Apr 2015 #88
+1 one_voice Apr 2015 #42
This logo and the whole debate surrounding it Pooka Fey Apr 2015 #17
Yep, Kelvin Mace Apr 2015 #28
Some days I can't believe the stuff I read here. n/t one_voice Apr 2015 #45
Adn I have no idea why someone Kelvin Mace Apr 2015 #46
Please proceed. leftofcool Apr 2015 #77
Why would she be so secretive about it? treestar Apr 2015 #89
I would say this whole debate ... 1StrongBlackMan Apr 2015 #102
A weird wacky post Pooka Fey Apr 2015 #104
OMG THE 2 BLUE TRIANGLES ARE ILLUMINATI PYRAMIDS!!! JaneyVee Apr 2015 #22
Again, Kelvin Mace Apr 2015 #26
If you see that logo you will know who it is. JaneyVee Apr 2015 #29
Yep, I see Kelvin Mace Apr 2015 #32
You got all that from a logo? DemocratSinceBirth Apr 2015 #71
HRC, the establishment pick Kelvin Mace Apr 2015 #73
Yes, some people got paid NuclearDem Apr 2015 #33
Hey, she's going to be the nominee Kelvin Mace Apr 2015 #34
As often as I disagree with you, YES it has to point to the right as in going forward NoJusticeNoPeace Apr 2015 #54
Yea, like 86% of Dems. leftofcool Apr 2015 #78
Yes, because 86% of the Democratic party Kelvin Mace Apr 2015 #97
True if 86% of the party supports her treestar Apr 2015 #90
Well, since she can win with 86% of "the party" Kelvin Mace Apr 2015 #96
It isn't a red arrow in the majority of instances. It's usually white with a blue arrow.It is okaawhatever Apr 2015 #23
Well, that's good then Kelvin Mace Apr 2015 #24
I like the logo Katashi_itto Apr 2015 #27
Well I see this take so often on DU that I am going to have to comment rock Apr 2015 #35
Yes, but from the perspective of the people whose votes she expects Kelvin Mace Apr 2015 #38
And from the people who are laying on their right sides rock Apr 2015 #44
I don't think she expects everyone's vote treestar Apr 2015 #91
I agree that little to no thought went into the logo Kelvin Mace Apr 2015 #95
Many of those people you described will vote for her treestar Apr 2015 #105
Really? you see discussions of a logo often on DU? merrily Apr 2015 #79
It's the way English works rock Apr 2015 #83
Logos are not alive. There's only one perspective re: a logo, namely that of someone looking at it. merrily Apr 2015 #101
It's an amigbuous situation rock Apr 2015 #103
When she stands beside it, the logo points to her left. 11 Bravo Apr 2015 #36
Right, Kelvin Mace Apr 2015 #37
Seriously? treestar Apr 2015 #86
Says one of the antagonists Renew Deal Apr 2015 #3
Right? Amazing how the antagonist can play the victim at the drop of a hat. KittyWampus Apr 2015 #7
Well to be fair, it is unclear which of his personas is posting today emulatorloo Apr 2015 #65
It's a reaction to the fools reading more into it than is rational. Once again, KittyWampus Apr 2015 #4
Why create a logo that is so ambiguous and suitable for mockery? HereSince1628 Apr 2015 #11
People said Obamas logo looked like goatse AngryAmish Apr 2015 #19
I have no idea about goatse...lack of social awareness probably protected the O logo HereSince1628 Apr 2015 #21
I suggest anyone who uses a web browser knows that arrow means "forward" emulatorloo Apr 2015 #59
Maybe, but there are dems who don't use web browsers. HereSince1628 Apr 2015 #70
Plus anyone who has used a cassette deck, video recorder, CD or DVD muriel_volestrangler Apr 2015 #106
OMG someone else knows about goatse. L0oniX Apr 2015 #48
No. But some things once seen cannot be unseen. AngryAmish Apr 2015 #62
I googled it. bunnies Apr 2015 #56
I was a moderator here for four years. greatauntoftriplets Apr 2015 #57
If you don't love our new corporate logo, you are obviously an enemy and traitor dissentient Apr 2015 #5
you mean that thread started by a troll OKNancy Apr 2015 #8
Check out the recs and exchanges in that thread....illuminating. nt msanthrope Apr 2015 #25
Bwhahaha! zappaman Apr 2015 #64
agreed. AngryAmish Apr 2015 #9
Gee, did you or a buddy start a thread attacking the logo and get it locked or something? KittyWampus Apr 2015 #10
Not to my knowledge. MannyGoldstein Apr 2015 #12
This message was self-deleted by its author emulatorloo Apr 2015 #67
Yes, it is interesting. Even more interesting is the low post count posters, B Calm Apr 2015 #13
and were banned by the admin OKNancy Apr 2015 #14
It happens MissDeeds Apr 2015 #15
The freak out of some "Democrats" over the logo is even more interesting...nt SidDithers Apr 2015 #16
it is disheartening to me . . . but not upredictable DrDan Apr 2015 #18
2007 and 2008 Version 2.0 Autumn Apr 2015 #20
You mistake the hysterical laughing for a "freak out." Your exchanges on Library Girl's msanthrope Apr 2015 #30
No expect you to act like well...you! hrmjustin Apr 2015 #31
It's merely disappointing. It could have been so much better. Throd Apr 2015 #43
It's a satirical cartoonist's dream come true HereSince1628 Apr 2015 #50
...about as interesting as watching Romper Room. L0oniX Apr 2015 #47
Actually... Bobbie Jo Apr 2015 #61
c'mon, the whole thing is a rebranding exercise foo_bar Apr 2015 #49
It has all of the substance and relevance... 99Forever Apr 2015 #52
up next olddots Apr 2015 #53
The logo could have been far more interesting and techie and cool, HOWEVER NoJusticeNoPeace Apr 2015 #55
It tells me it's gonna be a long 19 months tularetom Apr 2015 #63
HRC's been successfully dealing w the right wing noise machine for 20+ Years emulatorloo Apr 2015 #69
Yes, I'm especially impressed with the way she made mincemeat of them over Benghazi tularetom Apr 2015 #75
Really. They're still yapping about Vince Foster, fer chrissake. I am so going the check out Nay Apr 2015 #85
Nobody but teabags and freepers take the Benghazi committee seriously. emulatorloo Apr 2015 #93
I've figured it out: H2O Man Apr 2015 #66
Simply Enough It Means Hillary:Moving America Forward Corey_Baker08 Apr 2015 #68
That's what I thought also Andy823 Apr 2015 #80
Really is amazing how some can find something wrong with anything. NCTraveler Apr 2015 #72
Any liberal offended by the stupid logo should just take a deep breath and Nitram Apr 2015 #74
In your signature line, Elizabeth Warren a president for the 100%, yep, she will take care of the Thinkingabout Apr 2015 #76
But also the 99% MannyGoldstein Apr 2015 #81
That frightening logo could lose the Presidency for us. nt Zorra Apr 2015 #82
It's not the freak out over the logo that had to come first. NCTraveler Apr 2015 #84
Clearly HRC drew it herself, knowing (with a smirk) is would piss off a lot of DUers! Rex Apr 2015 #92
I pondered that this morning...how many of us have played with our initials? HereSince1628 Apr 2015 #100
There was a "Design the HRC Campaign Logo" contest held for DC elementary kids Pooka Fey Apr 2015 #107
The freak out over the logo KMOD Apr 2015 #94
The only "freaking out" ... NanceGreggs Apr 2015 #98
I know right? workinclasszero Apr 2015 #99
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