Very few people bother to vote anyway.

[Erich Bloodaxe BSN]

10. But does it matter to them?

If they're white, is it going to matter much to them if something nasty happens to minorities? If they're straight, how many of them really care about gay rights? And on, and on and on. Sure, some folks are more enlightened than others, but I think many (most?) of those folks are already voting. If you want to reach the currently apathetic, you have to address issues that hit them directly. You have to look for universal issues, not wedge ones to reach the nonvoters. And that's where 'kitchen table politics' is born, and where 'voting your wallet' occurs. If you're not a 1%er or a zen master, you probably worry about economic issues. THOSE are your 'universal' issues that reach even the voters who don't give a crap about social issues that affect other people. You have to answer their questions, address their worries.

'How can I afford to go to college?' 'How can I keep a roof over my head?' 'How can I get someone to hire me?' 'Even if I get a job, will it pay me enough to live on?' 'Can I afford to have children?' 'How can I even survive?'

If you're not answering THOSE questions, and getting people to actually believe you'll do something to make it easier for them to solve those problems, you're not going to pick up apathetic voters.