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moondust

(21,358 posts)
4. The gross profit margin of the iPhone was 62%
Mon Apr 20, 2015, 12:21 AM
Apr 2015
when the phone was launched in 2007, then rose to 64% in 2009 due to reductions in manufacturing costs (table 3). If the market were perfectly competitive, the expected profit margin would be much lower and close to its marginal cost. The surging sales and high profit margin suggest that the intensity of competition is fairly low and Apple maintains a relative monopoly position. Therefore, it is not the competition but profit maximisation that drives the iPhone’ s assembly to China.

http://voxeu.org/article/how-iphone-widens-us-trade-deficit-china

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