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Showing Original Post only (View all)Sock It To Em: CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT [View all]
CUMULUS LOST MILLIONS ON RUSH LIMBAUGH BOYCOTT
5-7-2012
It's the first time anyone actually gave a dollar amount regarding the Rush Limbaugh Sandra Fluke incident. Monday evening Cumulus CEO Lew Dickey said the advertiser boycott cost his company "a couple million" dollars in ad revenue in the first quarter and "a couple million" in the second quarter. He said things look like they will be back to normal in June. Cumulus carries Rush Limbaugh 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
http://www.radioink.com/Article.asp?id=2451234&spid=24698
If Rush cost Cumulus four or five million in two quarters, and Limbaugh is on only 38 stations, how much has Premiere likely lost? Rush is on about 600 stations altogether.
Remember how Rush characterized this? He said business was up as much as 60 percent on his stations as a result of his attacks on Sandra Fluke!
http://boards.radio-info.com/smf/index.php?topic=211863.0