General Discussion
In reply to the discussion: Fuck That! I'm Fighting. [View all]RichVRichV
(885 posts)One thing I learned in business a long time ago. Ads are great for brand recognition, but if you want to draw people in nothing comes close to word of mouth. A referral from someone trusted is worth a thousand ads. It works the same in politics. Ground game is a major reason Obama beat Clinton in 2008 and went on to become president.
Right now Bernie has 100,000 volunteers and the campaign season has just started. By general the number of volunteers is going to be way larger getting the word of mouth out for him. Once people get to know Bernie they like him and what he believes in.
Bernie doesn't have to spend billions attacking anyone. He just has to spend enough to get his message across. The ground game will keep growing and handle the rest.
Besides, we're getting to the point social media trumps tv. And on social media all the money in the world can't trump viral.