A little tidbit that Bernie fans will love!

[HereSince1628]

27. yes, and television coverage can be a leveler...

HRC dominates early polling, fundraising, media expectations...

Yet when coverage of her blinks to Sanders or other candidates, they are suddenly sharing the same media views, the other candidates will get a piece of those media views.

Because these views are little more than image bits, substance takes its historic back seat to impressions. Scandals and stumbles not withstanding, the impression will be that they all look credible in the images. The lesser knowns will benefit...if the intangibles in the sound bites are good. Appearance, tenor of voice, demeanor...apparent responsiveness vs unrepsonsiveness, defensiveness vs affability, etc will be as important as the content of a candidate's message.

There will likely be stumbles, probably sooner than later, and over the long haul a scandal or two. How the media moments play these out, "Arrrrrrrgggghhhhhh!", will ultimately put the price tag on such costly image moments. I expect the campaigns will avoid the laser-scanner problem of Bush pere, but there will likely be some comments that play as clunkers.

How will the editing go? Will all the images be juxtaposed fairly? Probably not. And I wouldn't expect social media to be any more fair when those images are picked up and shared.