and words used -- I think it is important that the message is clear.
On capitalism I actually prefer a mixed economy (Keynesian) rather than a free market, laissez-faire, "tickle-down" economy. I think most Americans agree with that approach but "income redistribution" turns into "class warfare". Think need to be clear on what it is we oppose but few people are fans of the oligarchy.
Based on this you have 54% that favor "income redistribution"
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http://fivethirtyeight.com/datalab/there-are-few-libertarians-but-many-americans-have-libertarian-views/
A thing like "war on woman" isn't specific to what they're referring to. Unfortunately those with anti-choice views are more likely to be a single-issue voter than one who is pro-choice so it is a little tricky how much on the forefront you'd want though it is important to 45% of voters. Then a situations with say a low-information voters hears "war on woman" around a co-worker or something where a partisan woman Republican (like a Laura Inghram) who Democrats have just about 55%-60% advantage -- I don't know what she would say but it would be like a confirmation bias.
I do think it is important to take stances on the issues and highlight the opponent's differences in a way that is clear. Saying "war" could distract from that. In any case, I found some polling though not clear if they asked "War on woman" just seems the poll asked if they believed there was a "wide-scale effort to limit women's reproductive choices"
https://kaiserfamilyfoundation.files.wordpress.com/2013/01/8315-f.pdf