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GreatGazoo

(4,524 posts)
6. He points out that USDA Organic certification has had little impact on climate change without
Tue Jul 14, 2015, 07:00 PM
Jul 2015

looking at the even bigger picture: the consumer has moved on.

The good news is that as awareness builds on the consumer side, the production side is re-aligning. We are moving beyond the social environment that created the USDA Organic label. We are moving toward transparency as information and social media empowers consumers and producers to connect around meaningful changes in practices.

"USDA Organic" was never intended to mean that the product has a lower carbon footprint so that becomes a bit of a strawman as McGee's builds on this flawed fundamental assertion:

The increasing prevalence of ecologically sustainable products in consumer markets, such as organic produce, are generally assumed to curtail anthropogenic impacts on the environment


The consumer is much more specific and as transparency becomes dominant in the new food marketing environment the consumer has ever more impact and efficacy at voting with their dollars to get the changes they value. In that context, this study seems completely obsolete.

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