Rmoney believes his ads will cancel his deeds with Hispanics [View all]

[malaise]

http://www.guardian.co.uk/world/2012/may/19/mitt-romney-hispanics-dia-uno
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Republican presidential challenger Mitt Romney has launched an aggressive campaign to woo Hispanic voters away from Barack Obama.

A Spanish-language version of a campaign ad will air this week in key states – the first political ad produced by the Romney campaign since his last Republican rival dropped out of the race.

The ad is called Día Uno, which means day one in English, and features Romney speaking a Spanish-language version of the "I approve this message" tagline that all American presidential candidate put on official TV ads. "Soy Mitt Romney y apruebo este mensaje," the former governor of Massachusetts says stiffly.

But the task facing Romney is not going to be easy. In 2008 Obama won 67% of the Hispanic vote compared with Republican John McCain's 31%. A Pew Research poll found that Romney's position had weakened, with his support at 27% while Obama's remained steady at 67%. A Quinnipiac University poll found Romney's support even lower at 24%.