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[Xithras]

25. Except that there are plenty of people aside from the spouse who will have that information.

I've never used Ashley Madison, but I've had an open marriage for many years (both my wife and I are bisexual, so we have a fairly non-traditional marriage). I'm not ashamed of my marriage, but at the same time it's not something that I want to discuss with everyone I meet. If I HAD been on Ashley Madison and my co-workers had found out, I can't even imagine the humiliation of having to explain to them that I wasn't a cheater, but that I simply had an open marriage. I'd guess than a third of them would simply assume that I was an untrustworthy cheater who was lying to cover himself, and another third would make an entirely different set of moral judgments about me because of my sexual orientation or non-traditional marriage. Either way, my reputation would be harmed with some and forever altered with the rest.

The entire point of the leak is to socially shame people who have different moral worldviews than the hackers. That's never OK. Your personal, private relationship and sexual information should never be open to public scrutiny.