When researchers trolled conspiracy nuts with random false info, they bought it every time

[CanSocDem]

108. It is because...

...sociology is the only science that can explain why so many people believe in pharmaceuticals.

The industry would like you to believe that it spends millions of dollars and countless hours making sure 'their' treatment works.

Well, since it doesn't work for everybody (for whatever reason) the science of sociology is employed. Get a Doctor to say that it does so work. In fact, make a big advertising campaign to tell everybody that "...it does so work." Nobody wants to be outside saying the opposite of what "doctors" are saying. They say it makes us look stupid.

However, if you look around you see that a lot of institutions that we consider sacred, exist not because they are doing a good job but because they serve a social need apart from their institutional objectives. Churches for example don't actually deliver 'salvation', but they serve as social hubs that keep everybody interested. Schools don't actually deliver an education but they serve several social functions in the acculturation process.

The point is, people care more about belonging to a 'tribe' than they do about the actual beliefs of that tribe. Once you get past the need to belong to a group, you can believe what YOU want. And then, presumably, you will find that it is ALL about 'beliefs'.