Jeb Bush won't give African Americans "Free Stuff".

[pampango]

11. US makers (white) vs THEM takers of "free stuff" (minorities). Voila! RW populism!

This is an article regarding Trump's approach to right wing populism but it applies to other republican candidates as well.

Right-wing producerism.

This is the crudest form of populist politics. Trump then aims his supporters’ anger towards an enemy: immigrants from Mexico who are coming to American to supposedly steal jobs while they rape and murder white women; or the Chinese he presents as a stereotypical devious and sneaky “yellow peril” Asian foe that only Trump can outmaneuver and conquer. In this script, Donald Trump then promises to protect benefits like Social Security and health care, while creating a more fair tax code for “hardworking” (white) Americans who are under siege by “parasites”, i.e. the poor on one extreme, and the corporate monied classes on the other. Trump’s “makers and takers” language is then mated with hostility to some type of Other in order to excite and mobilize conservatives via right-wing populist zeal.

http://www.salon.com/2015/09/24/8_reasons_white_america_falls_for_demagogues_like_donald_trump_partner/