General Discussion
In reply to the discussion: I HATE CANDY CORN. [View all]DonCoquixote
(13,939 posts)OK, former Coffee Vendor here. Back when Starbucks was new, people would ask me why people paid so much for coffee. Being that I worked for someone who pretty much was a Willy Wonka of Coffee, I had ammo.
Two things that make bad Coffee: over-roasting and rot.
Most companies do not know how to roast, and they think roasting more will cover for the fact they use cheap beans. It does not.
Rot is easier to explain, simply put, even the freshest coffee will literally ROT within hours, thanks to it's oils. When someone keeps coffee in a big old urn, they are ensuring nasty coffee in an hour.
Starbucks used to be considered good coffee not because they were good roasters (they were not) but because they kept making their coffee fresh, so people used to skunky joe tasted it and went "wow, this is really good coffee!" Ah, but Captialism came in, with poorer trained workers and urns. Now, you want to know what cofee upstart started beating them..MCdonalds.
Now now, MickeyD's did not start becoming baristas, but what happens is that during breakfast rush, they cannot keep their coffee, so they HAVE to make it fresh. Of course, come marketing geniuses noticed this, and lo and behold, Mickey D's started talking about how it got fresh beans and was installing "MCafes" at it's locations where you could get lattes. People bought it, hook, line and sinker. Then Burger King noticed this, and decided to buy a chain called Tim Hortons, aka the Canuck Starbucks, and soon, at your BK, you will start buying maple donuts. The sounds you hear are the groaning of Canadian Duers who are scared to death BK will ruin their beloved donuts
The Moral is that with just a little bit of care and common sense, bad food can become good food, and vice versa