General Discussion

GreatGazoo

(4,732 posts)

37. There is a shift away from big brands. Transparency is replacing trust.

Wed Nov 11, 2015, 02:25 PM

Nov 2015

US food is $1 trillion business and they have lost their footing in this new world. For decades they need only to follow the buzz words and write them on their packaging -- low fat, low carb, low salt, etc. More recently they have renamed HFCS to avoid listing HFCS as an ingredient so they changed the packaging but not what is in it and the consumer is walking away. They write healthy sounding stuff on their package while they donate to the effort to keep GMOs unlabeled -- they are killing whatever trust is left in big brands.

Big old brands are desperate now so they buy up newer brands. Land o Lakes bought Earthbound two years ago. Consumers are shopping more on the perimeter of the supermarket and less in the middle where the high margin processed foods are so the big brands are buying smaller brands to get position on the perimeter of the stores.

Great article on the transition here:
http://fortune.com/2015/05/21/the-war-on-big-food/?src=longreads

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NY Times opinion: A Seismic Shift in How People Eat [View all] closeupready Nov 2015 OP

"Cheerios Protein" is a scam. Archae Nov 2015 #1

We still have to watch them MuseRider Nov 2015 #2

We can no longer trust them. If anyone has the chance to jwirr Nov 2015 #9

Can you school me on where the protein fad came from? Hissyspit Nov 2015 #7

It's an offshoot from low-carb diets. jeff47 Nov 2015 #11

Non-allergic gluten-sensitivity has been debunked. DetlefK Nov 2015 #3

Many people who go gluten free reduce their Warren Stupidity Nov 2015 #4

I do not care about gluten, but I am a vegan. JRLeft Nov 2015 #5

me too, and i have noticed restorefreedom Nov 2015 #49

I've noticed too, the mock meats tend to be very high in protein. JRLeft Nov 2015 #51

yup. the hot dogs are great restorefreedom Nov 2015 #52

I workout, so I consume mock meats, beans, nuts, kale, and protein powder. JRLeft Nov 2015 #53

me too..i do weight work restorefreedom Nov 2015 #70

What's your recipe? Saut� them all together? Nt JudyM Nov 2015 #73

as rachel ray would say, restorefreedom Nov 2015 #80

Alas, quinoa has beome a victim of its own success KamaAina Nov 2015 #87

I love kale in smoothies. JRLeft Nov 2015 #74

you know i have never tried that.. restorefreedom Nov 2015 #79

Yeah, I do. JRLeft Nov 2015 #81

thanks! nt restorefreedom Nov 2015 #82

No problem JRLeft Nov 2015 #83

By the way, you should consume more pumpkin seeds they are high in JRLeft Nov 2015 #84

excellent. roasted pumpkins seeds are great! nt restorefreedom Nov 2015 #85

Yes they are. JRLeft Nov 2015 #86

That is one different-sounding smoothie. Love limeade, so that's a start ;). Nt JudyM Nov 2015 #88

That smoothie has about 35 g of protein. JRLeft Nov 2015 #98

I'm vegan too. The dairy industry is in freak out mode because mucifer Nov 2015 #56

yes every alternative purchase is a victory restorefreedom Nov 2015 #71

Gluten is a protein. So going gluten free to reduce carb intake isn't particularly sensible. jeff47 Nov 2015 #10

Sure, and as many advocates of gfd note, you Warren Stupidity Nov 2015 #40

About the only allergy I've ever noticed is chocolate, closeupready Nov 2015 #6

Poor baby! But truffles, really? erronis Nov 2015 #24

The darker the chocolate, the more distress! closeupready Nov 2015 #31

I shouldn't talk about that which I know little. Aren't truffles loaded with other ingredients? erronis Nov 2015 #33

Chocolate allergies are generally caused by the proteins in cocoa. jeff47 Nov 2015 #32

Indeed bbrady42 Nov 2015 #39

for what it is worth haydukelives Nov 2015 #34

Oh yes it is. closeupready Nov 2015 #35

um, no its not haydukelives Nov 2015 #44

Wow. You really need to be right, don't you? closeupready Nov 2015 #45

no, just trying to educate haydukelives Nov 2015 #46

Ok. I apologize. I misunderstood. And thanks for the closeupready Nov 2015 #47

GI symptoms are definitely part of an anaphylactic reaction laundry_queen Nov 2015 #75

A food intolerance can make you feel bad Sanity Claws Dec 2015 #104

Exactly, but I'm deeply grateful to the faddists Warpy Nov 2015 #41

it was a small study paid for by a large baking company restorefreedom Nov 2015 #48

You have that entirely backwards. The 2nd "study" was small and done after scientists KittyWampus Nov 2015 #62

Maybe we should compare studies. Here are mine: DetlefK Nov 2015 #78

Is it just me or do the cured and red meats bins at the supermarkets seem really full lately? Fred Sanders Nov 2015 #8

I wonder if they (food companies) are doing this as a preemptive strike? dorkzilla Nov 2015 #12

No, they're just well aware of just how little most people know about biology. jeff47 Nov 2015 #15

It's so absurd. Marr Nov 2015 #36

nah, they just are targeting other countries now, according to "globesity-fat's new frontier" niyad Nov 2015 #16

Hmm, that's an interesting theory. Would not be surprised if some closeupready Nov 2015 #19

Agreed but I�m suggesting something more sinister... dorkzilla Nov 2015 #27

Mickey D's has never been "good" much less good for you hifiguy Nov 2015 #94

This message was self-deleted by its author tobefree Nov 2015 #20

Here's a good read. tobefree Nov 2015 #21

and a couple of links along that same line. jtuck004 Nov 2015 #22

it's all about the $$$ the companies are losing--people are starting to "get it"---case in point: wordpix Nov 2015 #58

If she is in an area that has a Trader Joe�s its a good place... dorkzilla Nov 2015 #60

So where am I gonna get my polyglycerol polyricinoleate emulsifier fix now? Bucky Nov 2015 #13

It's a demonstration at just how bad our science education is. jeff47 Nov 2015 #14

+1. Pronounceability is a stupid determinant. Bernardo de La Paz Nov 2015 #25

Adenosine triphosphate must be absolutely horrible!! jeff47 Nov 2015 #26

+1 :p Bernardo de La Paz Nov 2015 #30

I never eat deoxyribonucleic acid because my health coach told me I am too acidic, or was it eat uppityperson Nov 2015 #76

My favorite is dihydrogen monoxide yellowcanine Dec 2015 #102

+1,000,000 ... 000 HuckleB Nov 2015 #90

It's too confusing. Obviously we need a platoon of celebrities to tell us how to be healthy. randome Nov 2015 #17

WWGPE? Arugula Latte Nov 2015 #38

I don't believe the one zentrum Nov 2015 #18

Yes, there is Bernardo de La Paz Nov 2015 #28

Of course, there are ways zentrum Nov 2015 #42

Yes, you can charge a higher price for premium products skepticscott Nov 2015 #93

Wasn't Kraft Foods bought by a big tobacco company years ago? (RJR?) jalan48 Nov 2015 #23

I take it the tobacco flavored cheese curls were not a big hit with you? yellowcanine Dec 2015 #103

Being vegan insulates me from this thing entirely. byronius Nov 2015 #29

and the kicker is restorefreedom Nov 2015 #50

vegan and organic, yes, but vegan non-organic, you're ingesting chemicals wordpix Nov 2015 #55

I don't care so much about my health I'm a vegan for the animals. Lots of us are. mucifer Nov 2015 #57

Sure, because no chemicals are used in "organic" Major Nikon Nov 2015 #72

I am assuming you are being sarcastic. yellowcanine Dec 2015 #101

You assume incorrectly Major Nikon Dec 2015 #105

There is a shift away from big brands. Transparency is replacing trust. GreatGazoo Nov 2015 #37

I just noticed that Kelloggs stopped using high fructose corn syrup in their Nutri-Grain bars. cui bono Nov 2015 #43

it's so easy to make your own granola/granola bars and they're far better wordpix Nov 2015 #59

Have you got a good recipe? cui bono Nov 2015 #64

More like the ad campaign claiming sweeteners were different failed Major Nikon Nov 2015 #66

as long as crops are GE and grown with toxic chemicals, it's still crap food wordpix Nov 2015 #54

Thanks for posting Omaha Steve Nov 2015 #61

You are very welcome, my friend. closeupready Nov 2015 #67

A huge bonus Aerows Nov 2015 #63

This x 1000. There are times when I feel lazy, and closeupready Nov 2015 #68

It truly doesn't Aerows Nov 2015 #69

My stepdaughter requested a pressure canner for Christmas. Mariana Nov 2015 #77

Great! Retrograde Nov 2015 #89

I've hulled more peas than anyone ever should, along with my cousins, Aerows Nov 2015 #97

It's a fantastic skill set to pass on to Aerows Nov 2015 #96

Hope so, because the obesity rate keeps rising. Eleanors38 Nov 2015 #65

5 Foods You Can't Eat Because A Third Grader Can't Pronounce Them HuckleB Nov 2015 #91

Cherimoya seeds are highly toxic. So that's another reason. closeupready Nov 2015 #92

No one said anything about eating the seeds. HuckleB Nov 2015 #95

"Consumers are walking away from America�s most iconic food brands." yellowcanine Dec 2015 #99

While likely true for most consumers, I do happen to notice these buyouts. closeupready Dec 2015 #100