NY Times opinion: A Seismic Shift in How People Eat

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58. it's all about the $$$ the companies are losing--people are starting to "get it"---case in point:

I am a cancer patient and have gone completely organic for 2 years and have no recurrence of my St. 4 cancer (yet). One of my former students in her 20's called me recently b/c her 24 y.o. sister has been diagnosed w/cancer and my student wanted some cancer advice. She is low-income, poorly educated (did not take education seriously until senior year so is behind in many skills), and had a baby as a teenager. She is African American living in a low-income, crime ridden district of a large city. You look at all this and you might think that such a young woman wouldn't care about healthy food, but she called me because she is concerned. We talked for an hour about recipes, community gardening and cleaning up her diet and her sister's. She said she's going to check out the health food store in her neighborhood and get started on the new diet and speak with her sister about changing hers.

Point is, word is getting around and people are getting educated about food. The biggest problem for my student and her sister is the affordability of organic food. My girl is probably on SNAP but that doesn't go far when you're buying organic.